Narrative tense might sound like a small detail, but it’s one of the elements of writing that helps your story make sense .  It tells readers when the action is happening—past, present, or future—and keeps them grounded in your story’s timeline. When your tense shifts without warning, it can confuse readers or make your writing feel choppy. Every writer struggles with tense consistency at some point, but it's something every writer can master with a little practice and awaren

A novel's atmosphere—or emotional landscape—which colors every scene is also known as mood, and it’s one of the most effective tools a...

Every editor, whether freelance or working with a team of editors at a publishing house, will have a slightly different process for editing and proofreading a book. For indie authors, this process will largely depend on what they have hired the editor to do. This blog post provides the what-it-looks-like snapshot of each key moment during editing (as I experience it with clients). Most of these moments should carry over, in a broad sense, to just about any editor you work wit

Hiring a professional editor is an important part of the publishing process, but before you hand your manuscript over, some necessary groundwork should be completed. By preparing your manuscript properly, authors ensure the editing process is efficient, cost-effective, and productive. Here are some critical steps to consider before sending your work to an editor. (These come from my own experience working with debut authors and writers who are new to self-publishing.) 1. Self

Writing and publishing can feel like an uphill battle, filled with self-doubt and numerous hurdles. This weekend, I attended a local...

One of the biggest challenges some authors face is knowing when they’ve reached the end of their book. The process of wrapping up a book requires careful consideration of the narrative's structure, character arcs, and overall goals. Ask any author how they decided where and how to end their book, and you'll receive many different answers. Some authors know "the end" right from the beginning and plot their story backward. Some "pants" their way through and stop where it feels

I write a lot about marketing for authors because I don't enjoy marketing, and I know many authors feel the same way. Marketing doesn't...

Proofreaders aren't just eagle-eyed typo hunters. For many indie authors, proofreaders can often be a valuable resource for navigating the next steps in the self-publishing process. If you've never thought to ask your proofreader about what to do with your polished manuscript, here's a step-by-step guide that will take your manuscript from final polished draft to published book. This checklist assumes that you have standardized the formatting of your manuscript document and a

Every write knows that a strong opening to their book is crucial for engaging readers. It's the first impression, the hook, that either...

Have you ever found yourself lost in the labyrinth of your own writing? Do your characters often run away with the plot? Are you staring...

Book reviews are crucial for the success of an author’s work. They’re so important that I’ve written about this topic before, though the focus of that post was on the differences between reader reviews and trade reviews . Reviews help a book gain exposure and visibility, as well as acting as a form of social proof and credibility for a writer. If the review is particularly constructive it can also be used to gather feedback and improve future writing. Reviews have a direct im

In today's digital age, understanding the power of lead magnets and reader magnets can significantly help writers boost their marketing...

A brand is more than just a logo or a catchy slogan. It’s the overall perception that consumers have of a product, service, business, or...

Book publishing has undergone significant transformations in recent years, offering authors a plethora of choices in how they bring their...

The saying “you don’t know what you don’t know” is so true when it comes to publishing, whether it’s self-publishing or traditional...

(I'd like to say that I'm writing this blog post for the benefit of readers, but really, I'm writing it for me.) These are the top three...

Limited vs. omniscient narration Third person narration is a literary style where the narrative is told from the perspective of a...

"Passes" and "rounds" are common terms used in book publishing, but their meanings can often become confused. There are, in general,...

Style sheets are a mainstay of the traditional editing and publishing process. Yet many writers and authors don't know what they are or how they can be put to use. In this blog, I'll break down what types of information the style sheet records and ways that authors can use this information to support their writing endeavors. What a style sheet is An editorial style sheet is a record of all editorial decisions made in the editing and proofreading process. It ensures that an ed

In this final post in the Elements of a Successful Book blog series, I'm talking reviews—what they are, different types, how to get them,...